Our principles

Ethical AI

We follow principles of transparency, fairness, human dignity, and non-discrimination to build ethically responsible AI systems.

As forerunners of Ethical AI, Utopia builds the finest machine learning services on the planet.

AI can be a powerful tool

We at Utopia understand that AI can be a powerful tool. Therefore, we have created a framework for ethically sustainable artificial intelligence that emphasizes common principles such as transparency, human-first, comprehensibility, non-discrimination and human dignity. As forerunners of Ethical AI, we also put these principles into action together with our customers.

These are our operating principles.

Who is in charge?

AI is a tool; humans are the master. People always define what is right and what is wrong. Ethics comes from humans.

Powerful tools need a solid base

We have chosen the United Nations Universal Declaration of Human Rights as the foundation for the ethical use of our AI.

Shared responsibility

Our contracts say that if a party breaches the UDHR, cooperation will be terminated. Both parties keep each other honest.

Democracy

It is our customers’ privilege to define the moderation policy they wish to implement. Every online service has their own policy.

Values in order

We will not sell our tools to anyone who might abuse them.

No prejudice

Our AI models moderate each message or comment solely by its content and context, no matter who created it.

Honesty

Our professional team focuses on building unbiased AI models.

Equality

We provide our services with the same high quality for all languages and dialects in the world.

Safety

We build tools to maintain security and wellbeing in the digital world.

Trust

We do what we promise. And we take responsibility for our AI models and algorithms.

Explore further

See how our customers use Utopia AI

Start with your content

See what Utopia can do
with your real data.